A Bespoke Mobile Flower Bar Transforms the King’s Road Park Launch During Chelsea Flower Show Week

When St William — part of the renowned Berkeley Group, one of the UK’s leading developers — launched King’s Road Park in Fulham during RHS Chelsea Flower Show, they wanted to create a meaningful and memorable moment for their valued customers, partners, and guests. Floetica was invited to design an experience that would reflect the prestige of the development while offering a personal, shareable touchpoint.

Planning & Preparation: From Site Visit to Installation

We began with a full site visit, working closely with the client’s team to understand requirements and study the event space. Every detail was carefully considered — from guest flow and natural light to the best way to integrate the client’s branding. Based on these insights, we proposed the placement of the mobile flower bar and developed a detailed mock-up, including bespoke packaging that incorporated King’s Road Park branding and QR-tagged bouquets. This ensured guests could take home a beautiful floral gift while keeping the development’s identity and story clearly visible.

A branded, shareable experience

On the day, 80 guests enjoyed an interactive flower bar, selecting their own stems and receiving bespoke bouquets. To meet the high demand — and manage the constant queue — the stand featured two professional florists, ensuring efficient service while keeping the atmosphere engaging. Through conversations about the Chelsea Flower Show, the season’s peonies, and the floral varieties on display, guests enjoyed a lively, personal, and memorable experience.

Each bouquet was finished with a QR code linking to the client’s marketing materials, extending the brand journey beyond the event and giving guests an easy way to continue exploring at home.

Why Choose an Interactive Flower Experience?

• Personal interaction: Guests curate their own bouquets, creating a lasting emotional connection with the brand.
• Visual magnetism: Flowers naturally attract attention, inspire photography, and encourage organic social sharing.
• Tangible brand impact: Branded packaging and QR codes extend the client’s identity far beyond the event itself.

“Companies that excel at personalized experiences generate 40% more revenue from those activities than average players.” – McKinsey & Company

A Premium Result

The mobile flower bar became a central talking point, encouraged dwell time, and added a personal touch to a high-profile launch. Positive guest feedback and extensive social sharing demonstrated how strategic floral experiences can elevate marketing events and brand activations.

At Floetica, we design more than flowers — we craft branded experiences that seamlessly blend aesthetics, logistics, and strategy. Our mobile flower bars transform launches and activations into unforgettable, shareable moments that strengthen brand visibility.

Planning a corporate launch, PR event, or marketing activation in London?

Email us at hello@floetica.com  to create a memorable floral experience that delights guests and amplifies your message.

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